Natanan Shiferaw

Data Science expert with a focus on Machine Learning Engineering and MLOps, delivering scalable AI solutions and driving impactful, real-world applications

Natanan Shiferaw

Senior Data Scientist @Adludio
Founder @Ampol Enginerring

About Me

I am a Data Scientist with a Bachelor’s degree in Computer Engineering from Addis Ababa Institute of Technology, graduating in 2019. With over three years of professional experience, I specialize in building Data Science and Machine Learning solutions on top of data infrastructures and currently work for Adludio, a sensory advertising company as a Senior Data Scientist.

Education

  • Bachelor of Science Degree in Electrical and Computer Engineering
    Addis Ababa Institute of Technology
    September 2013 – July 2019

  • Data Science
    10 Academy
    January 2019 – February 2019

  • Azure Fundamentals
    Microsoft
    January 2019

  • Machine Learning
    Coursera - Stanford University
    January 2019

  • CCNA R&S
    AAiT Cisco Networking Academy

    • Routing and Switching Essentials: September 2018 – February 2019
    • Scaling Networks: January 2019
    • Introduction to Networks: October 2017 – May 2018

Work Experience

Data Scientist, Senior Machine Learning Engineer

Adludio (London, UK)
April 2021 – Present

  • Optimizing the core Bidding ML algorithm for ad space purchases, enhancing efficiency and cost savings.
  • Refining the Dynamic Budget allocation tool by analyzing Ad groups and their performance (ROI), ensuring the most effective use of resources in ad campaigns.
  • Spearheading the Automation team in converting data-related tasks into streamlined workflows, increasing productivity.
  • Developing scalable data infrastructures using AWS cloud services.
  • Identifying performance gains across ad campaigns leading to actionable insights.
  • Crafting ad reports for clients, improving communication and satisfaction.
  • Discovering ad features that correlate with predefined KPIs, supporting data-driven decisions.
  • Addressing real-time challenges, providing insights to optimize campaign performance.

IT Supervisor

Ramada by Wyndham Addis (Addis Ababa, Ethiopia)
January 2019 – April 2021

  • Monitored computer systems and networks, identifying patterns and anomalies.
  • Administered Active Directory and PMS, managing user accounts and hotel resources.
  • Maintained Point of Sale (POS) and Interactive TV interfaces.
  • Tested and evaluated new technologies.
  • Responded promptly to service issues and requests.

Intern - Software Developer

Information Network Security Agency (INSA) (Addis Ababa, Ethiopia)
March 2017 – June 2017

  • Developed web and Android applications, focusing on responsive design.
  • Designed and implemented relational database systems using SQL.
  • Developed REST APIs, enabling communication between services.
  • Hosted web apps and implemented webhooks using PHP.
  • Tested and evaluated projects for quality assurance.